A wellness brand's identity, rebuilt for the shelf.
Carter's Essentials makes aromatherapy and wellness products, candles included, and needed a brand that matched the quality of what's inside the packaging. We built a new identity from the ground up: logo, icon mark, color palette, and a full candle packaging line.
Identity first, packaging second, in that order.
We didn't start with the candle boxes. We started with the mark and the palette, then built the packaging system off that foundation so every product line stays visually consistent as the catalog grows. The icon mark gives them a shorthand identity for social and smaller applications where the full logo doesn't fit.
A brand that reads premium at retail.
Carter's Essentials went from an identity that didn't match its price point to packaging that holds its own next to established wellness brands on a shelf or a storefront table.