Carter's Essentials
We developed a full brand identity for Carter’s Essentials. The focus was on a clean system that aligned with the company’s positioning as a premium essentials line. We designed packaging that was consistent across product categories and created guidelines that supported scale.
// The Challenge
Carter’s Essentials needed a brand presence that felt elevated and consistent across multiple product lines. The previous direction lacked cohesion and was not strong enough to compete on retail shelves. The client wanted packaging that reflected trust, quality, and everyday usability while standing apart from generic competitors.
// The Result
The final system delivered a unified identity with packaging that clearly communicated quality and simplicity. Bold typography and consistent color choices improved shelf presence and reinforced recognition. Design templates reduced production time and gave the client a repeatable framework for future growth. The brand now holds a stronger position in the market with a presence that stands apart from generic alternatives.
