A fintech app's identity and interface, built from the same system.
MoneySmith needed to look like something people trust with their money the moment the app opens, not five screens in. We built the brand and the product together: a mark, a green-to-teal color system, and the full app experience — budgeting, transfers, investments, a debit card — all speaking the same visual language.
No brand deck, then a separate app.
Most fintech apps get a logo dropped onto a stock dashboard template. We started with the mark and the gradient, then built every screen off it — the budget pie chart, the balance card, the send-money flow — before carrying the same system into the debit card and the site. Nothing on screen looks borrowed from a component library.
A money app that looks like it belongs with your money.
MoneySmith launched with one identity running through the app, the website, and the card in someone's wallet, instead of a rebrand that stopped at the logo. Every touchpoint reads as the same product, not three hand-offs stitched together.