A taco shop's identity, built for the neighborhood it's in.
Roxy's Tacos is a taco shop in Downtown San Diego. We built their brand identity from the ground up, plus packaging, menus, and environmental design for the physical space itself, so the shop's look carries from the sign on the door to the bag someone walks out with.
One identity, every touchpoint.
A taco shop lives or dies on repeat foot traffic in a dense neighborhood with real competition on the same block. We built an identity system that covers the full physical footprint: signage and environmental elements inside the shop, menus customers read while ordering, and packaging that keeps the brand visible after they've left. Nothing here was a one-off asset. Everything ties back to the same system.
A shop that looks like a destination, not a stand.
Roxy's Tacos now has a cohesive identity across every physical touchpoint a customer sees, from walking up to the counter to unwrapping their order at home.