CAD
Comprehensive digital rebrand and website experience for a multi-award winning CBD company. The project included a full design system, e-commerce build, and conversion-focused product pages crafted to showcase CAD’s topicals, tinctures, and capsules. Deliverables spanned brand visuals, product storytelling, and a modern UI optimized for wellness consumers.
// The Challenge
CAD needed a refreshed digital presence to match their reputation as a multi-award winning CBD brand. Their existing website lacked modern design, clear product storytelling, and the flexibility to support e-commerce growth.
// The Result
A fully reimagined brand experience built in Framer, with streamlined navigation, conversion-focused product pages, and a design system that elevates CAD’s topicals, tinctures, and capsules. The new site balances wellness-driven visuals with performance, positioning CAD for scale.
